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Welcome to the Matrix

Welcome to the Matrix is not one of OptiRanker's many interactive internet marketing technologies. Rather, Welcome to the Matrix defines the internet marketing technology terms used in two other sections, the Word Count Matrix and the Word Density Matrix. With Welcome to the Matrix, you'll find brief descriptions and examples of the terms that top the columns in the Word Count and Word Density Matrices, two resources that can enhance the optimization of your online business.

The first time you see the layout and design of the internet marketing technologies, Word Count Matrix and Word Density Matrix, they may seem like daunting products. But once you learn how to read the technical data of these great products, you'll be able to easily work with them to achieve the development of your business (or your clients' businesses) and website. That's because this software gives you data that makes it possible for you to measure what other similar, competing web pages and businesses are doing-as well as the solutions needed to surpass them. The Matrices also provide valuable services in that they show you how to develop the best link partners.

Internet Marketing Technology of Word Count Matrix

The Word Count Matrix is an invaluable search engine tool that shows data about the 50 most theme-significant words found in similar online documents. It will tell you how much potential a word has for improving your online content, how frequently (or infrequently) other sites use the same word, and various other pieces of information.

Internet Marketing Technology of Word Density Matrix

The Word Density Matrix, on the other hand, shows the word frequency (density) of some of the most relevant words to support your content. For the most part, the Word Density Matrix shows the same data as the Word Count Matrix (notice that the columns look almost identical), yet this table offers you information concerning the density-the number of times a keyword is in your text compared to the total number of words-rather than the count.

Feel free to visit the Tutorial Section of our website or download the PDF file for in-depth information about the Matrix programs.

How you use it:

"So, what do these terms mean and how can my company use the internet marketing technology behind the Word Count Matrix and the Word Density Matrix to increase my website's visibility?" Well, feel free to look at the "Welcome to the Matrix" section that explains what each term means. The terms Mean, Median, Mode, Variance, and Standard Deviation are described in that section. Otherwise, we hope this sheds some light on these great SEO products of OptiRanker.

One very user-friendly feature of the internet marketing technologies behind both the Word Count and Word Density Matrices is that you can sort the info by the different columns simply by clicking on the column heading. For example, if you simply want to put the keywords in descending alphabetical order, click on the first column labeled "Word"; if you want to sort by Theme Improvement Potential, then click on that heading at the top of the appropriate column.

The Frequency Distribution columns (there's usually 5) each contain two numbers, each with a different color-blue and red. Assume one column shows the following results: 10.698 - 69.77%. This means that 69.77% of the HTML pages out there that are using this keyword are using it 10.698% or less. The columns to the right of that will show similar information, for example: 29.432 - 42.51%. That means 42.51% of the web pages on the net that are using this particular keyword are using it 10.699% to 29.432% (since the previous column showed 10.698% to 0.0%).

Arguably, the most important data is what's found in the Theme Improvement Potential (TIP) column. The TIP tells you how much potential there is for improving the relevancy of your content through the management of the count and/or density of a particular word. The higher the TIP value, the more potential there is in using the corresponding word. Generally, the TIP values in the Word Density table are typically going to be of greatest use to you.


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