Through analyses of search engines, OptiRanker reveals the most important words and word pairs that can be used in your website's content.
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In most cases, the word or phrase you choose should be the focal point of your overall marketing strategy. For example, if your company sells mountain bikes and related accessories, then "mountain bikes" would be an obvious choice. However, you might also what to run analyses on phrases such as "bike components," "bike apparel," or "mountain bike tires." Use www.WordTracker.com if you need additional help finding a theme target phrase.
If you want your webpage to be considered part of the same theme as the web pages that would be returned by the search engines-that is, those web pages that would appear when a person searches for a specific term under Google, Yahoo, etc. then the "Top Words by Importance" will most help you. Using synonyms may also help.
Use this list to gauge the relative usefulness of the words in the first colored column of the Analysis Table.
Use these words as helper words, in addition to the words from the first two columns. Try to use a word from 7-10 colors at first (you may have to add more to get the results you desire, depending on what further analyses tell you). For the word-pair column, make sure that the words co-occur in the document; however, they do not have to be side-by-side.
You can enter any theme-relevant word into the Theme Zapper with which you want to experiment on its density.
The TAI (Theme Analysis Index) score is a number that indicates the relative closeness of a document to the theme you are analyzing. The higher the TAI score, the higher the relevancy of the document to the theme.
You can run the theme search on as many domains as you want, during your subscription period.